Elevate Cleanliness: Unleashing Excellence with Our Global Products

We have been manufacturing cleaning detergents, supplying janitorial items and exceeding customer needs ever since 1996.

Our Story

Unveiling Our Roots: Tracing the Professional Evolution of Our Company

SUPER MIDDLE EAST CHEMICALS & CLG. MAT.L.L.C., headquartered in UA.E., opened their doors in 1996 and has been manufacturing cleaning detergents, supplying janitorial items and exceeding customer needs ever since. We are a transnational company that takes pride in being your go-to destination for high-quality commercial cleaning products that elevate hygiene standards in diverse industries.

We started our operations in India in 2012 under the name of SUPER MIDDLE EAST MARKETING INDIA (PVT) LTD. Our best-quality raw materials are sourced from around the world, and all our chemical manufacturing processes in India are carried out within our own facility in Muriyadu, Kerala. The production in the initial period had been located in small premises and the continued growth of the company demanded factory-sized production facilities. Currently, we have a factory floor space of around 10,000 square feet. Now the team at SUPER have access to modern lab facilities and specialist equipment to maintain excellent quality standards. We conduct product trials and testing in-house to ensure our standards align with our client's requirements and specifications.

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Sharjah, UAE

We also specialise in the bespoke formulation of your own private-label chemical products that will showcase your brand. Our internal chemists will help you design and offer an extra touch in tailoring these products to the specific requirements of your business. With well over a thousand formulations on record and ever-increasing, we are sure that we have the right formula for your needs.

Exclusive association with the world’s best manufacturers from ITALY, U.K, MALAYSIA etc enable SMEC  to boast of a comprehensive janitorial supply range as well. Our inventory features numerous janitorial supplies, including toiletry, glass wipers, mop trolley, dustpan, broom, wringer, paper products and more. We can provide you with the best janitorial supplies across the world. All you need to do is get in touch and set the ball rolling. We’ll do the rest.

Unveiling the Spectrum of our brands
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Navigating Visions, Steering Success: Insight into SuperClean's Journey

directorK.A VINOD KUMAR, Founder & CEO   Welcome aboard! We've come a long way from our humble beginnings, evolving into a future-ready leader in the CLEANING PRODUCTS MARKET. Like an effortless soaring of an eagle, SUPER MIDDLE EAST rises above all challenges spreading its wings in multiple directions. As a company manufacturing high quality detergents and distributing diverse cleaning equipment sourced around the globe, our primary goal is to cater to our customer's needs.

Cleaning practices are now front and center for about 85% of the residents. Gone are the days of cringing every minute when you put your PIN to a keypad. And now the customers are more focused on buying high quality products. Our advanced lab- facilities exemplify our commitment to innovation and excellence as a manufacturer. Here, rigorous testing and development take place, ensuring highest quality standards for our detergents. To us it is vital that we treat every client with the highest dedication and responsibility and provides service with a human touch.

Today, when the buzzword of every country is climate change and net-zero, we are focused on importing new and latest revolutionized equipment to embrace and promote green cleaning.

Join us in shaping a cleaner, greener world !!!